It might be the first case of offline advertising for a google product/brand and it comes through via its unique partnership with IPL to live stream matches on Youtube.
Check the picture below which was taken at Dadar station in Mumbai:
Besides for the above we are told that an entire train is painted with the youtube live streaming ad. This seems to be massive offline marketing for IPL but the beneficiary is definitely youtube.
These are great signs for digital media and the views on youtube should rise phenomenally during the IPL matches. What’s your take on this?
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